![]() Of these five colors, Digital Lavender is considered the color of the year of 2023, Certain? Why? Representing stillness and tranquility, that consumers will seek to counteract overwhelming emotions. Tranquil Blue, for example, it has a lightness and clarity that reminds the elements of air and water. All names are unique to WGSN and selected to truly encapsulate the mood of the season and align with the mindset of consumers in 2023. Names are selected by the WGSN and Coloro color team, before being verified by our in-house Equality Vision Team to ensure a proper translation on a global scale. The main Tendencies, colors and messages are extracted and analyzed collaboratively and, after rigorous checks by the Coloro technical team to understand the viability on all substrates, our five main colors are finished.ĭigital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. How long does it take to reach the conclusion that these shades will be the trend?Īfter compiling the extensive survey of our global contributors, We have a week of immersion with leading industry experts on the WGSN and Coloro teams. Those to ensure reachability on all substrates and acceptable speed, so you can be sure they are achievable before lab immersion.Īlso check the colors of the year of 2021. Each of the forecast's key colors is then rigorously tested by experts. All this research feeds our seasonal selection., which is selected directly from the Coloro library whose “collection” contains 3.500 contemporary tones. Our employees share insights about opinion leaders, social movements, influential events and new brands from your regions, resulting in a truly global view of the forces that are shaping trends. It all starts with a survey carried out by WGSN and Coloro collaborators, located in the Americas, Africa, Asia and Europe, covering the creative fashion industry, Lifestyle, interior, technology and beauty. How does the process for defining the colors of the year? We talked to Joanne Thomas, Coloro content head, what explains, in this exclusive interview, how does the forecast work of Tendencies, able to influence the most important brands in the world. ![]() WGSN e Those disclose which colors will be hot in 2023, as is the case with Digital Lavander color, that evokes stability, serenity and balance.
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